She is founder of Luxe Analytics which is a specialized luxury market intelligence and strategic advisory firm focused on resolving growth and revenue related challenges of luxury brands. It helps global luxury brands to make a deeper connection with their customers by a research driven strategic recommendation that combines luxury marketing and consumer behavior principles with technology, data and analytic driven approach. She has conducted India's first quantitative study on luxury consumer behavior as part of her PhD thesis. She is author of several national and international publications in luxury domain. She has been in the review panel of refereed international journal. She has 10+ Years of Management Consulting, Market Research and Teaching Experience.