Our strategic advisory & market research offering helps luxury brands to turn their existing and target customers into lifetime connoisseurs by providing in-depth knowledge on consumer behavior trends, market dynamics and competitive intelligence.
We help in creating customized marketing strategies and strategic plans based on our research and intelligence driven approach. We analyze the problem, we implement the solution and we engage in continuous follow up programs. We are solution-oriented and believe in customizing solutions based on our each client’s unique business needs. We use both qualitative and quantitative market research techniques to gain understanding about consumers’ brand choice, buying habits, consumption patterns and attitude towards purchase of luxury brands. Our success lies in selecting right target audience, suitable sampling techniques and appropriate research design based on the problem in hand.
These insights are used to develop actionable strategies for luxury brands to build long-term sustainable growth rate for the brands. Examples of our advisory and research offerings include:
Luxury brands target a niche consumer base which poses unique challenges to brands in terms of managing the expectations of discerning set of customers. We provide customized and specialized training programs to employees working with luxury brands with an aim to empower them with detailed understanding of unique needs of luxury consumers. Examples of our training programs include:
We provide thought provoking and research backed marketing content in the luxury domain. Our content is based on extensive primary and desk research. We continuously monitor key developments trends in the luxury industry globally and put forth our unique perspective and analysis in developing high quality content for our clients.
Our range of offerings includes: